Thursday, April 30, 2015

How Media Provokes Stereotypical Sexist Thoughts


          Didn't it ever happen to you that between your favorite TV show or movie, they showed advertisements, where you thought:"Damn, that is pretty sexist."? Since the first sexist advertisement launched on TV, the idea and stereotype boomed in the media industry. Women and men, both genders, are victim of sexist stereotypical thoughts caused by media, Thoughts like women are supposed to be in the kitchen and men being hard working, ripped animals. As the video I posted here shows, the female gender suffers a lot in stereotypical sexist advertisements and movies in media..
          Every little girl's dream is to become a beautiful, wealthy disney princess at one part of its life. Though, the amazing disney princess role in the movies, covers up the most stereotypical sexist hints in between some scenes. As you can see from minute 00:00 to 00:20 in the video, the princess Snow White, is, while singing a beautiful song and harmonizing with the forest animals, cleaning the house for the 7 male dwarfs. Just to make it clear for everyone. One woman has to clean up for 7 healthy men that went to work to provide money for a living. It could be that the producers of this movie did not even have the intention to be sexist in some parts, though the image of women doing "women" stuff has burned itself in peoples heads over so many years, that it became kind of normal. From little on, children get introduced to sexist thoughts and behavior in their daily lives, which leads me to the next part of the video. Forwarding to 1:31 - 1:47, there is the perfect example of sexism in media represented by little children. You can see a little girl playing happily in a playhouse. In a playhouse that consists of a washing machine, changing table, cooker and a sink to wash dishes. I wonder, since when young girls do not like to watch TV in the living room or have a place in the house to craft things to play with. Instead of doing those things, the little girl sings:"I love when my laundry gets so clean". Hearing that, I had to chuckle because it is so ridiculously, stereotypical sexist. I worked in a kindergarten for a time and have a little sister, though I have never heard them saying such things as in the commercial. No wonder the society becomes more and more sexist if they get influenced by media since little on.
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3 comments:

  1. AnonymousApril 30, 2015 at 7:26 AM

    What the flippers are you talking about. There is no such thing as media provoking sexist thoughts. I have a beautiful wive and 2 beautiful daughters. All of them do their daily tasks in the house, while I go to work and bring money in the house. They clean the house, cook, do laundry, pretty much everything a woman has to do. Easy stuff. In contrary, I have to wake up very early, go to work, work my butt off and come home exhausted and tired. Of course you should expect to encounter a clean house. This routine has already been on this earth a long time ago and I do not think that any commercials are influencing the thoughts of any audience in sexist ways. It just keeps the routine of men going to work and women staying in the house cleaning. In my opinion this is just humbug some feminist activist that is not happy how or gender roles are set.

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    1. AnonymousApril 30, 2015 at 8:31 AM

      You sir, are one of those men that really disgusts the majority of women, which do not lack of self confidence and pride. Why can't we women do the same job as you do? What makes us so different that we are not able to provide money for our family? It is true that these misogynistic thoughts exist already a long time ago, though it is the medias fault that this topic is still going on and on. Now a days, most of the commercials contain content with sexist hints. Like the video shows, the woman is cleaning or cooking the most of the times with a big smile and super happy. Media expresses us women as cleaning machines that are totally fine with what they are doing. Many women do not feel the same way as the women in the commercials. It is just not right. I demand equality for both genders. Men can exactly do the same thing as women can!

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  2. Caio MooserApril 30, 2015 at 8:37 AM

    Concluding to your comments and my blogpost, I can say that media is still provoking stereotypical sexist thoughts, although it is not the main reason for such. It is obviously not right to limit women only to cleaning the house and taking care of laundry. Men can do such things as well. Both genders could switch their roles and it would be the same outcome. Nevertheless the human life is based on routines and those roles in the daily lives were adapted a long time ago and kept going until today. Though people should chose what they want to do and should not be limited on their stereotypes.

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